marketing metrics

Content Marketing 101: The Ultimate Guide for Small Businesses

Regardless of their skill level, content creators and marketers are well aware of the age-old phrase: “Content is king.” While the idea encapsulates the quantitative aspect of valuable content, it comes with it’s a very broad-spectrum interpretation. For instance, writers, who create written content, interpret the expression as a focus on churning out text-based material …

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Digital marketing success

How to Measure Digital Marketing Success: Tips and Tools

Digital marketing success is a culmination of different metrics that make up a wholesome consumer and business scalability experience. Fortunately, or unfortunately, technology has advanced to a whole new level where competition is fierce in the online stratosphere. Whatever metrics, goals, and conversion strategies qualified as ‘digital marketing success’ a couple of years ago, are …

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