With the inception of technology and digital marketing trends, your next client is more than likely to find your business either through an internet resource/ referral or your company’s website.
Of course, as a digital marketing agency, our 2 cents are on the latter.
That’s all the more reason for brands to thrive on a mindset where it’s essential to boost online visibility.
Capturing sales, increasing revenue and maintaining a strong foothold is one aspect of the game. There are tons of other reasons for companies to boost online visibility. And we’ll get to them in detail a little later.
But, here’s the million-dollar question.
Why do you need to boost online visibility when, hypothetically, your business is not too shabby in the real-life world?
Did you know that according to a recent survey by the experts at ‘Visual Object,’ almost 76% of prospects look up a company’s existence on the internet?
From that point onward, these potential clients try to build a resonance effect by visiting the said businesses’ social media pages. Facebook, Twitter, Insta and other platforms are the tip of the iceberg. The main area of interest is the reviews and UGC (*user-generated content) alluding to your business’s overall reputation, and previous customers’ experience.
If it piques their interest, they’ll do business with you. If you’re really good, and know how to milk the marketing funnel, you’ll turn these first-timers into repeat customers from a long-term business operability aspect.
So, yes, online presence does matter, but you need to boost your online visibility if you haven’t done that already.
20 Stunningly Simple Ways To Boost Online Presence For Businesses In 2023
Here’s a detailed low-down on a couple of tactics that are essential to helping you scale your business in terms of online visibility.
The point is, if your business is easy to find, customers will find it convenient to use your services, buy products or whatever the marketing intent behind the value proposition is.
Otherwise, millennials already have a low attention span. They’d be more than “happy” to go to your competitor to do business.
1. Optimize your website:
While SEO techniques are beneficial for improving visibility, solely focusing on keywords, meta tags, and site structure may not guarantee success.
Search engine algorithms constantly evolve, and simply optimizing these elements may not be enough to rank higher.
User experience, website speed, and quality backlinks are also crucial factors that shouldn’t be overlooked.
2. Create valuable content:
While high-quality content is important, it’s not the only determining factor for online visibility.
Without effective promotion and distribution, even the best content may go unnoticed.
It’s essential to invest time and effort in content promotion strategies, such as social media marketing, influencer collaborations, and guest blogging, to maximize its reach and visibility.
3. Guest blogging:
Guest blogging can indeed help expand your audience and build backlinks.
However, the effectiveness of this strategy has diminished over time.
Many websites have become more cautious about accepting guest posts due to spam and low-quality submissions.
It’s important to approach guest blogging with caution and focus on building genuine relationships with reputable websites.
4. Social media engagement:
While being active on social media platforms is important, it can be time-consuming and may not always result in significant visibility improvements.
The organic reach of social media posts has declined, and algorithms prioritize paid advertising.
It’s imperative to balance organic engagement with targeted social media advertising to maximize visibility.
5. Influencer marketing:
Collaborating with influencers can be beneficial, but it’s important to select influencers carefully.
Not all influencers have genuine engagement or influence over their audience.
The focus should be on finding influencers who align with your brand values and have an engaged and relevant following, rather than just pursuing a high follower count.
6. Online advertising:
Paid online advertising can be effective, but it can also be costly, especially for small businesses or individuals with limited budgets.
Carefully plan and optimize ad campaigns to ensure they reach the right audience and generate a positive return on investment (ROI).
7. Email marketing:
Although building an email list and sending valuable content is important for maintaining a connection with your audience, it’s essential to strike a balance and avoid overwhelming subscribers with excessive emails.
Also, as far as the idea of abstaining from sending excessive emails is concerned, a recent study by Co-Schedule determined that:
- Thursday is the most recommended day for sending emails. It secured the first position in four studies and claimed the second spot in one additional study.
- Tuesday also stands out as a highly favorable day for email communication, particularly if you send emails twice a week.
It’s advisable to allocate Tuesday as your second email day, ensuring maximum impact and engagement.
Further down the week, Wednesday follows closely as the third-best day for sending emails.
- One study ranked Wednesday as the top choice and three others positioned it as the second best option.
Thursday, Tuesday, and Wednesday consistently secured the top spot as the best days to send emails in eight out of the 10 studies. This strong consensus highlights the significance of these three days and provides valuable insights for optimizing your email marketing strategy.
At the same time, don’t forget that the results may vary depending on your email marketing campaigns.
We recommend AB testing to see how one batch performs against another, as you determine the best use case for sending emails across different verticals.
8. Online directories and listings:
While submitting your website to online directories and listings may provide some visibility benefits, their impact has diminished over time.
Search engines now prioritize authoritative and reputable sources, and excessive listings on low-quality directories may even have a negative impact on your website’s visibility.
Cross-promotion can be effective, but it’s important to choose partners carefully.
Aligning with complementary businesses or individuals can lead to synergistic benefits, but partnering with irrelevant or low-quality sources may harm your brand reputation and visibility.
10. Online contests and giveaways:
While contests and giveaways can encourage user engagement, they may not always attract a genuinely interested audience.
Many participants may be solely interested in winning prizes rather than engaging with your brand long-term. It’s crucial to design contests and giveaways that align with your target audience and objectives.
11. Collaborate with industry experts:
While featuring industry experts can enhance credibility, it’s important to ensure their expertise aligns with your brand and audience.
Simply featuring experts without providing valuable content or insights may not yield significant visibility improvements.
12. Mobile optimization:
Mobile optimization is indeed crucial for providing a seamless user experience.
However, with the growing use of mobile devices, it has become a basic requirement rather than a unique strategy for boosting visibility. Most websites now prioritize mobile optimization as a standard practice.
13. Monitor analytics:
While monitoring website analytics is important, focusing solely on metrics like traffic and engagement may not provide a complete picture of your online visibility. It’s important to consider qualitative feedback, user behavior, and conversions to gain deeper insights into your audience and make informed decisions.
14. Online reviews and testimonials:
While positive reviews and testimonials can enhance credibility and attract potential customers, relying solely on encouraging satisfied customers to leave reviews may not guarantee a significant boost in visibility.
Many customers are not motivated to leave reviews unless they have an exceptionally positive or negative experience.
In addition to that, fake or biased reviews can undermine trust in your brand.
It’s important to focus on providing excellent customer experiences and engaging with customers to encourage genuine and unbiased reviews.
15. YouTube channel:
Creating a YouTube channel and optimizing videos for SEO can be beneficial for visibility.
Right now, the competition on YouTube is intense, with millions of videos being uploaded daily. Simply creating videos and optimizing them may not be enough to stand out.
The same goes for TikTok, Vine websites and other online tubes where visual content is already doing pretty well.
Invest time and effort in creating high-quality, engaging, and unique content, as well as actively promoting your videos through social media, collaborations, and paid advertising to maximize visibility.
16. Webinars and online events:
Hosting webinars and online events can position you as an authority in your industry and attract an engaged audience.
However, organizing successful webinars requires substantial preparation, marketing efforts, and resources.
It can be challenging to attract a significant number of attendees, especially if you’re new to the industry or lack a large network.
It’s important to carefully plan your topics, target the right audience, and actively promote your events through various channels to ensure maximum participation and visibility.
17. Collaborative content creation:
Collaborating with other content creators to create valuable content together can bring fresh perspectives and expand your reach.
However, finding the right collaborators and managing the content creation process can be time-consuming.
It’s important to ensure that the collaborators align with your brand values, have a similar target audience, and share a commitment to creating high-quality content. Additionally, coordinating schedules and ensuring equal contributions from all parties can be challenging.
18. Mobile optimization:
Mobile optimization is crucial for providing a seamless user experience, as mobile devices are widely used for browsing.
However, mobile optimization alone may not significantly boost online visibility. Search engines prioritize various factors, including content relevance, user engagement, and backlinks.
While mobile optimization is necessary, it’s equally important to focus on other aspects of SEO, content quality, and promotion to enhance visibility.
19. Monitor analytics:
Regularly analyzing website traffic, engagement metrics, and conversions is important for understanding your audience and improving your strategies.
However, relying solely on analytics may limit your understanding of user behavior and preferences.
It’s important to supplement quantitative data with qualitative feedback, user surveys, and customer interactions to gain deeper insights into your audience’s needs and preferences. This holistic approach will help you make more informed decisions to boost visibility effectively.
20. Online press releases:
Press releases still count, and they’re super relevant to the overall PR strategy for any business out there.
Distributing online press releases can generate buzz and improve brand awareness.
However, the impact of press releases has diminished in recent years. Journalists and media outlets receive numerous press releases daily, making it challenging to stand out and secure media coverage.
It’s important to ensure that your press releases are newsworthy, concise, and targeted to the right journalists or media outlets.
Building relationships with journalists and pitching personalized story angles can be more effective in gaining media coverage and visibility.
Over To You
Overall, these strategies to boost online visibility will only work if you’re falling back on metrics and accounting for weak areas where your business is underperforming.
This way, you can divert resources to areas that need immediate attention, while letting the remainder of the campaigns run on cruise control.
Other than that, marketing is a constantly evolving phenomenon. Keep your ear to the ground; don’t hesitate to try new strategies and indulge in finer things such as having a growth mindset on the get-go and making the most of your time as a business owner.